In October of this year, it became known that Megastar Amitabh Bachchan terminated its contract with the Kamala Pasand pan masala brand, citing the fact that he did not know that he was subject to surrogate advertising. The news came after the National Anti-Tobacco Organization asked the actor to withdraw from the ad campaign.
However, despite the termination of the contract and a request to withdraw the advertisement with his participation, Kamala Pasand still does not comply with it. An industry source told Bollywood HungamaKamala Pasand was sent an official notice to immediately cease broadcasting TV commercials with Mr. Bachchan. The notice was sent after it was noticed that, despite terminating the Endorsement Agreement, Kamala Pasand had ignored it and continued to broadcast the TV channel. videos with the participation of Bachchan “.
Earlier in the official statement, Kamala Pasand said … a few days after the ad ran, Mr. Bachchan contacted the brand and left last week. After checking why this sudden move, it turned out that when Mr. Bachchan became associated with the brand, he did not know that he was falling under surrogate advertising. Mr. Bachchan terminated the contract with the brand, wrote to them about his termination and returned the money received for the promotion. “
Earlier, the letter was addressed to Amitabh Bachchan and Shekhar Salkar, president of the National Organization for the Eradication of Tobacco. It said that pan masala affects the health of citizens and Big B should abandon the campaign.
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