Black Friday is an annual shopping event that starts the Friday after Thanksgiving and often lasts until the next Monday known as Cyber Monday. The days mark the start of the holiday shopping season, which continues through the end of the year. Ahead of Black Friday 2021, here’s everything you need to know about the event.
When is Black Friday 2021 and Cyber Monday 2021?
Black Friday this year falls on November 26, the day after Thanksgiving, November 25. Therefore, Cyber Monday is set for November 29 of this year.
Why is it called Black Friday?
Black Friday began getting its name in the United States back in the 1950s and 60s, when the Philadelphia police reportedly used the term Black Friday to refer to the day between Thanksgiving and the game between the army and the navy. This Friday turned out to be a day when a large number of people were shopping in the city, and the police had long hours to work to cope with the crowd and traffic.
During the 1980s, this day became one of the most successful days of the year for traders, who often referred to it as Black Friday to signify good profits as they ended up using only black ink (used to show profits) and fewer reds. ink (used to indicate waste).
Today the term is used in a more retail context and marks the start of the holiday shopping season, which begins the day after Thanksgiving. While shopping on Black Friday was once referred to camping outside of stores to get the best deals when stores open on Friday, shopping today occurs both offline in malls and stores and online on e-commerce portals such as Amazon.
What is Cyber Monday?
In the early 2000s, retailers began to notice a new shopping pattern among shoppers who were unable to shop during the Black Friday weekend. These shoppers often made bargains online the following Monday, usually from home or work.
That day quickly became known as Cyber Monday, and by 2014, Cyber Monday was the busiest day of the year, with online desktop sales surpassing $ 2 billion, making it the hardest spending day in US history.
Black Friday, Cyber Monday in India
Black Friday and Cyber Monday are not big concepts on the Indian shopping calendar as Indians often do big purchases during their major festivals, usually between Dussera and Diwali. However, with each passing year, these terms are becoming more popular among major e-commerce players such as Amazon and Flipkart trying to bring their own versions of Black Friday shopping season to India on those same days.
Given the momentum, Black Friday and Cyber Monday 2021 are expected to be more ambitious than before as the country continues to slowly recover from the effects of the pandemic. Electronics, furniture, apparel and footwear are expected to become some of the top categories that could see sales gains between November 26-29.