Google has said it will no longer display ads in YouTube videos and other content that promotes inaccurate claims about changing of the climate…
The company’s ad team’s decision means it will no longer allow websites or YouTube creators to make money from advertising through Google for content that “contradicts established scientific consensus about the existence and causes of climate change.” And it will not allow ads to be shown that promote those views.
“In recent years, we have received direct information from a growing number of our advertising partners and publishers who have expressed concerns about advertisements that are co-located or promote inaccurate climate change claims,” the company said.
The policy applies to content that views climate change as cheating or scam, denies a long-term climate warming trend, or denies that greenhouse gas emissions or human activities contribute to climate change.
Google restricts or restricts ads around certain sensitive topics or events, such as videos about firearms or content about a tragic event. This is the first time Google has added climate change denial to the list.
Facebook, Google’s main rival for digital advertising money, has no clear policy banning climate change denying ads.
Not only are ad agencies reluctant to be associated with misinformation about climate change, but in response to their departure from the tobacco business decades earlier. reevaluate your relationship with fossil fuel customers… Agencies such as Forsman & Bodenfors have signed pledges not to work for oil and gas producers anymore. There has been an increase in calls to ban the industry from advertising on city streets and sponsoring sports teams.
Earlier this year, Greenpeace US and other environmental groups filed a complaint with the FTC, accusing Chevron of “constantly distorting its image to make it look environmentally friendly and focused on racial justice while its business operations in the vast majority rely on fossil fuels that pollute the climate. ” Exxon is facing lawsuits from Democratic officials in several states accusing it of using advertising, among other things, to defraud consumers about climate change.
Publications such as the British Medical Journal, The Guardian and Swedish publications Dagens Nyheter and Dagens ETC have restricted or stopped accepting fossil fuel ads. The New York Times prohibits oil and gas companies from sponsoring their climate newsletter, climate summit, or The Daily podcast, but allows the industry to advertise elsewhere.