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The ‘Squid Game’ effect: How Netflix’s Korean show has become a global pop-culture phenomenon


The popularity of the survival horror series lies in the fact that people are inventing cosplays and re-creating children’s games in the series, from the Dalgona candy challenge to Red Light and Green Light.

You can’t live a whole day without hearing about Squid games, a new Korean survival horror festival in which people take a fresh look at children’s games. The series, directed and written by Hwang Dong Hyuk, talks on Netflix about heavily indebted people who compete against each other in a series of seemingly innocent games for a cash prize. But the carpet breaks out from under them when they realize that they are playing not only for money, but also for the sake of their lives – the losers are instantly killed in these games.

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Despite the chilling manipulation, peer pressure and outright gaslighting seen everywhere, the concept has enthralled millions of people around the world; people bring Squid games home by recreating games like Red Light, Green Light, and Dalgona Candy Cracking Challenge, and dressing up as your favorite characters.

Cosplay, galore

In particular, the cosplay world moved fast, already busy with entertainment: security guards in hot pink jumpsuits, a frontman with his geometric mask and black coats, members in blue-green jumpsuits with tousled hair and bruises from the stress of games and, of course, a massive singing doll with rolling eyes.

Interestingly, although the main character of the series is Player # 456 / Song Ki Hoon (played by Lee Jung Jae), most of the cosplay is dedicated to Player # 067 / Kang Sae Byok (Jung Ho Young), a North Korean. a defector who participates in the game to save his family across the border.

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A simple option for cosplay is guards in pink jumpsuits with flamingos and full face masks with white uniforms. Probably the most creative cosplay was the cosplay of Pania, a blue staff from New Zealand, whose owner dressed her in a bright red hooded sweatshirt, a black shoulder harness and a beanie with a white square on it. On October 6 and 7, Instagram (@paniathebluestaffy) posted several posts that garnered hundreds of likes and comments.

Samir Bundela, an award-winning cosplayer from Mumbai, is thrilled with the possibilities Squid games in this space. Often choosing sinister and complex characters, he values ​​attention to detail. “I think we will see a lot of Squid games costumes, Samir says, adding, but there will be some interesting performances at the comic conventions; The hype around the show will not subside, especially with the way it ended. There is also the possibility of group cosplay, as with Money robbery… I have costumes from other shows, video games and films, but if I had to choose Squid games cosplay, I’d love to film any of the masked people like Front Man, or even the more sophisticated and glamorous of the wealthy visitors – just for the sake of complexity! ”

Read also | Cosplayer Samir Bundela on his award-winning cosplay as Warlord Zenos Yae Galvus

M4stiff cosplayer wearing 'Squid Game' singing doll costume

M4stiff cosplayer dressed as a singing doll from The Squid Game | Photo: m4stiff / Instagram

He especially praises cosplayer M4stiff (pronounced mastiff) for recreating the singing doll; she wore a wig with high bangs and two ponytails, an orange tunic and a yellow T-shirt paired with knee-high socks and black shoes. But M4stiff took it to an eerie level by creating tinted contact lenses to mimic the soulless look of a doll that terrified everyone.

She posted it on Instagram (@ mastiffwitha4) on October 5 with the caption: “I sewed this outfit around 3am today in case it wasn’t obvious at the seams and poor fit. I didn’t even have time to look Squid games but I had to do a little cosplay because I love seeing Koreans at the top. ” The post received many complimentary comments and over 38,000 likes.

India’s numerous cosplay chat forums are already lively with discussions of collaboration not only with each other, but also with sponsors who are very well aware of the popularity of Korean content and want to work with cosplayers. Samir agrees, pointing out that entertainment companies should seize the opportunity to partner with cosplayers.

Not only fun games

The giant robot doll is featured in the first game in the series as the host of Red Light, Green Light. The game is pretty basic; you run to a safe finish while the owner’s head is turned away. When they turn towards the players, whoever is still moving leaves. But in Squid games in the context of “outside” means dead; and the doll’s eyes – which are actually cameras – rotate to scan the players’ body movements, and the hidden rifles around them shoot them if they move. To top it all off, during the game, the doll sings in a childish monotonous voice: “mugunghwa kkoci pieot seumnidaWhich roughly translates as “red light, green light, one, two, three.”

Read also | Netflix Will Edit Squid Games Phone Number After South Korean Woman Spammed Calls

Speaking of Red Light, Green Light, American TikToker, TheBlondeJon (@theblondejon on Instagram) and his friends recreated the game Red Light, Green Light in an empty channel, complete with brightly colored jumpsuits, masks and paintball guns that didn’t fire. but is aimed at still moving players. The video has received thousands of views across multiple platforms.

Meanwhile, in Bangalore, Dhruv Viswanathan and his friends plan to play the game this summer. “I am reuniting with some old friends from college and next May we will be playing this game on our farm. We plan to play the puppet song on a loudspeaker and use red water balloons on those still moving, just to recreate the experience without harming anyone. That’s why we created a WhatsApp group. We have already ordered overalls and masks from abroad, and it will take time, ”he says.

He adds that they will also be playing the ball game, which viewers will see in Episode 6; the goal is to play the game of your choice and collect all of your opponent’s balls. The group is also planning training Ojingeo Game, the real “squid game” is explained at the very beginning of the episode.

… and calling Dalgona

Will it be at all Squid games cultural wave without mention ppopgiis he butterscotch honeycomb or dalgon? V Squid game, Participants need to carefully cut out the contoured shape from the Dalgona Candy Disc – if the participants break into shape, they are killed.

TikTok and Instagram are filled with people trying to make candy at home, but it’s no small feat. Its light yet tough texture is made from baking soda mixed with sugar and water. Various versions of these chocolates in other countries include molasses or ash toffee in the United Kingdom, honeycombs in South Africa and the United States, hockey pockets in New Zealand, and Gulali in Indonesia.

Jung Minpyo, manager of Nowana Korean restaurant in Auroville, holds a plate of Dalgona chocolates.

Jung Minpyo, manager of Nowana Korean restaurant in Auroville, holds a plate of Dalgona | Photo: Special location

Jung Minpyo, manager of Nowana (@nowana_auroville), a family-run Korean restaurant in Auroville, began offering customers a tasting of Dalgona sweets on October 7. The restaurant shared on their Instagram Stories that they were preparing unnamed treats, and their followers were asked to guess what it would be; In the short video, the dead pranks were steel dies that were used to shape the candy, as well as the hint reference: “popular Korean drama.”

In Nowana, the game is far from dangerous, ”Minpyo laughs. Minpyo, who runs the restaurant with his mother and cousin, says he would like people to also know the story behind the candy. During the Korean War, parents could not afford candy for their children, so they found mixing baking soda with dissolved sugar in water was an inexpensive but tasty alternative. When it cools, it forms a porous caramel, at first sweet in taste, but with a bitter aftertaste and somewhat velvety taste. “It took a lot of trial and error to get the right consistency, so we spent a whole day perfecting the ratios! If the client succeeds, he takes one home. “

So, do you have any – hopefully safe ones – Squid games plans for the future?



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