“Girl with a pearl earring” in full face make-up. The first Queen Elizabeth contoured from collar to collar. Severus Snape with jet black hair. Sasquatch sports a smoky eye.
These are just a few of the revised images shared by YassifyBot, a Twitter account that started showing up in people’s feeds this month.
“Iassify” anything in account parlance means applying multiple beauty filters to an image using FaceApp, an AI photo editing app, until an object is selected – be it a celebrity, historical figure, fictional character or artwork art. fine art – it becomes almost unrecognizable with makeup.
Since the YassifyBot account was activated on November 13, he has tweeted hundreds of photos showing subjects’ eyelashes looking thick and spider-like; their eyebrows look like they’ve seen the end of a pencil; their hair was lengthened and often dyed; they have sharply defined cheekbones and nose.
It should be noted that YassifyBot is not really a bot. His tweets are not software generated. The account is run by a 22-year-old college student from Omaha who studies art under the name Denver Adams and asked The Times not to reveal his official name.
The process for creating each image is simple: take a face, run it through FaceApp until it looks overall or grotesquely sexy, publish, repeat. Mr Adams told Zoom in an interview that it only takes a few minutes to create each image.
The timing of the account’s popularity is a bit puzzling. Easy to use photo retouching apps are not new… FaceApp has specifically become the topic of news articles about privacy issues and its hot filter, which has been denounced as racist for lightening users’ skin tones. (In 2017 The keeper reported that FaceApp founder Yaroslav Goncharov apologized for the filter, blaming skin lightening bias the AI software picked up during training.)
The word “yass”, which can also be written “yas”, “yaas” or with any number of letters “A” and “S” to emphasize, has been circulating in the LGBTQ language for over ten years. The word was further popularized in 2013. video of a fan admiring Lady Gaga… The Comedy Central show “Wide City,” in which Ilana Glazer’s character frequently uses the phrase “yas queen,” also helped spread the word.
In accordance with KnowYourMeme.com, the word “yassification” first appeared on Twitter in 2020. As it spread, celebrity memes were also digitized, including the one featuring the actress. Toni Collette screaming in a horror movie “Hereditary. ”Her face suddenly turned into an artificially embellished version of herself.
“I wasn’t making jokes,” Mr. Adams said, citing Ms. Collette’s meme as inspiration. “I just messed it up.”
But what exactly is the joke?
Mr. Adams explains this by the sheer absurdity of the images, saying that the more absurd they seem, the funnier they become.
As with many internet jokes, the line between mockery and celebration is fuzzy.
Rusty Barrett, a professor of linguistics at the University of Kentucky who has researched language in gay subcultures, sees a connection between the images spread by YassifyBot and drag culture.
“It evokes associations with transvestites, who sometimes look plastic and overly exaggerated,” said Professor Barrett in a telephone interview.
“This is partly because it looks good but clearly looks fake,” said Professor Barrett. “This positive view of artificiality is common in gay culture.”
“Iassifying” memes also have some DNA with the internet subculture “bimbofication, ”That exalts a vacuous and surgically perfected brand of femininity.
Most of the bimbo memes are just internet jokes about gender performativity, but some avid devotees took to Reddit to document their real-life transformations, including self-hypnosis, to become smarter.
Likewise, exification is fun as long as it isn’t. Nice to see Harry Potter Dobby or Bernie Sanders it looked like the digital glam team had prepared them for the red carpet. But it’s terrible to think that we are so susceptible to this level of superficiality.
All memes have an expiration date and the yassification fatigue has already arrived. The day YassifyBot joined Twitter, one user tweeted: “I saw how the best minds of my generation were destroyed by yassification.”
It was only a matter of time to catch this trend. For example, last week Amtrak promoted “Yassification” of one of her trains in 2022 on TikTok using the hashtags #Yassify, #Slay and #rupaulsdragrace.
Could this be the death knell of Yassifi’s meme?
“If the account wasn’t with me, I would have blocked it already,” Mr. Adams said. “Fully.”