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Amazon Prime Day: ‘Pandemic has led to structural shift in online shopping behaviour’


Amazon India gearing up for the Prime Day Sale starting July 26th, this two-day event will bring offers and discounts for Prime members. According to Akshay Sakhi, director of customer service for Amazon India, while pandemic “Accelerated technology adoption”; and “introduced a structural shift in online shopping behavior.”

“Amazon India is in high demand in categories such as food, work from home and online learning opportunities such as laptops, smart devices, headphones, furniture, consumer electronics and clothing, among others,” he said. indianexpress.com via email.

According to the Amazon executive, categories such as personal computers, large appliances, kitchens, smartphones, clothing and groceries showed the most success in terms of units sold last Prime Day, and the company expects this trend to continue.

The Amazon executive also stressed that the company is dedicating this Prime Day to “supporting thousands of small and medium-sized enterprises (SMBs)” and helping them “recover from the economic turmoil caused by the pandemic.”

Akshay Sakhi, Director, Prime and Delivery Experience, Amazon India

Prime Day will see “deals for hundreds of emerging emerging brands from Indian startups on Amazon Launchpad and over 680,000 women entrepreneurs from Amazon Saheli,” he added. In addition, Amazon says more than 50,000 local stores and other small sellers will participate in the sale.

For Amazon, these sales also mean a lot of preparation. “Amazon has over 60 fulfillment centers designed to deliver smarter, faster, and more consistent experiences for its customers and merchants across the country,” Sahi said, adding that the company is investing heavily “in technology, logistics and infrastructure. and the seller’s ability to deliver on time and add value to customers. “

This year, Prime Day will also see over 300 new product launches from leading Indian and global brands such as Samsung, Xiaomi, boat, Intel, Wipro, Bajaj, Eureka Forbes, Adidas, FCUK, Max and others. Amazon’s own Echo products, including the recently released Echo Show 10 and Fire TV Cube, will also be available at discounted rates for the first time this Prime Day.



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