Tinder India has launched a new initiative in partnership with VisitHealth to offer free mental health resources to all of its members.
The initiative will provide access to therapy sessions in June and July for existing and new members. They will have free access to emotional wellness materials prepared by VisitHealth, including guided meditations, fitness videos, and more through the dating app. Along with this, users can take advantage of up to two free sessions with licensed therapists and continue to support discounted rates for sessions thereafter. Therapists will be available in all major languages of India.
“IN pandemic opened a perspective for all of us. COVID-19 was tough on mental health, especially for our young members who are dealing with the new normal. The past couple of months have been especially tough, with almost everyone dealing with increased levels of grief, stress, anxiety, and loss. We understand that there is a need to pause and check in from time to time, and we hope that this initiative will bring comfort to our members in the fact that support on Tinder is now a click away. ”- Tara Kapoor, CEO of Tinder and Match Group , India, the statement said.
Most Tinder members are between the ages of 18 and 25. The loss, longing, and loneliness caused by the pandemic have forced them to resort to dating apps to find company and support. Since the start of the pandemic, mentions of “alarming” have increased by 20 percent and “normalized” by 11 percent in India’s Tinder bios, according to a press release.
“As an integrated digital healthcare platform, our mission is to make quality care available to everyone, and to remove the stigma associated with mental health. Through our partnership with Tinder, we want to provide a safe space for young people and support their emotional and social well-being. We believe empathy is the key to success in these difficult times, and our trainers understand this and adapt care to the needs of each individual, ”added Dhruva Kalra, Head of Strategy and Development at Visit Health.
The pandemic has affected everyone and many young people face mental health questions. Some of them feel lonely in their own home, as their freedom to go out and spend time with friends has been restricted.
“There is a sense that time is slipping away and they grieve for missed opportunities, friendships, dates, or even the opportunity to be in the world. This increased loneliness, frustration, and concerns about privacy have exacerbated the anxiety young people feel today. At such times, addressing and resolving emotional problems can be the first step to your own well-being, ”said Sonali Gupta, a clinical psychologist based in Mumbai.